From the Founder

The Crosshairs Moment: Where Decisions Are Most Vulnerable

My career has been built in the space between a decision and its reception.

I have been on every side of the decision.

As a journalist and news anchor, I decided which thread to pull — and watched organizations fail to anticipate what that would mean. As Press Secretary, I braced for what announcements would trigger before they were made. In regulatory-sector leadership, I saw signals that organizations didn’t know they were sending. As a corporate communications lead, I watched reputational risk form in ordinary meetings, long before anyone called it a crisis.

What every position taught me was the same thing:

The damage rarely begins where leadership thinks it does. It begins earlier — in the decision that passed every internal test, in the timing nobody questioned, in the silence that hardened into a narrative before anyone thought to shape it.

Crosshairs is the method I built from what I learned across all of those positions combined.

Now I advise the room before it moves.

I serve as a strategic partner at the Crosshairs Moment™—the critical point when decisions are made, but their perception is anything but certain.

My work ensures that reputational and strategic outcomes are protected, understood, and aligned with intent. Engagements are confidential and highly tailored to each decision and its context.

Our singular focus is the question: Will this decision hold, both inside your organization and outside in the world, once it leaves the room?

This is my standard. This is Crosshairs.

Charmaine Burgess
Founder & CEO, Crosshairs Communications